Kristine Lasam is the CEO of Oriana, a talent engine shaping how people grow, lead, and build in a changing world of work. 

An award-winning creative whose work has shaped nationally significant platforms and been recognized on the international stage, Kristine has built and led three creative agencies across the Middle East over the past two decades. She has partnered with governments, cultural institutions, and global organizations to identify, nurture, and position talent—supporting individuals and teams as they step into roles of greater influence and impact. 

Through Oriana, Kristine champions conscious leadership rooted in purpose and presence. Her work focuses on creating environments where both talent and organizations thrive—where people feel supported to do meaningful work, and where growth unfolds in ways that are aligned, human, and enduring.